News

The World Health Organisation has declared coronavirus as a pandemic.Governments around the world are taking measures to contain the spread of this disease by imposing strict movements of the population. Globes can be used to raise one’s awareness about the spread of the disease around the country they are living in. For example, one could figure out the ‘as-the-crow-flies’ distance between the most affected countries and his/her location by simply read on a world globe.

Any businesses or any other form of organisations such as schools or educational institutes, more and more, promote their services through video content. This seems legitimate as video marketing comes first, from recent studies, as the most consumed online content. Topglobe was honoured to have one of its branded globe featured in a BBC’s ideas channel.

Sales statistics indicate that when buying globes of different colours, people tend to choose the blue ones. This first choice is likely to represent the oceans, seas and rivers in blue and to show countries in arbitrary colours in order to differentiate them. Nevertheless, we often buy globes to be used by people other than ourselves and we might not pay attention to how these consumers would perceive these globes’ colours. Therefore, we might carefully choose the colour of the globe we buy and possibly buy different colours of globes to account for those with a disability-related to the perception of colours.