Sales statistics indicate that when buying globes of different colours, people tend to choose the blue ones. This first choice is likely to represent the oceans, seas and rivers in blue and to show countries in arbitrary colours in order to differentiate them.
The underlying reasons why blue globes are the first options are not clearly identified. However, it is now well known that the most popular colour in the world is blue and we tend to associate our earth as the blue planet.
Should we be guided by this preference at all cost when purchasing a world globe?
It depends, as colour is said to influence our moods and habits. Nevertheless, we often buy globes to be used by people other than ourselves and we might not pay attention to how these consumers would perceive these globes’ colours.
In fact, colour blindness affects approximately 8% of men and 0.5% of women in the world. This condition makes it difficult or impossible to differentiate between colours. As colours convey messages and cause emotions, the choice of the globe’s colour might affect those who would use it.
Therefore, we might carefully choose the colour of the globe we buy and possibly buy different colours of globes to account for those with a disability-related to the perception of colours.
That is one reason, at Topglobe, we offer different types of globe colours and particularly sell less colourful globes.
